Staples

Product development by youth



Mission: To engage students in the invention of office and school supplies to be produced with the Staples brand for in–store sales.

Audience:

Youth 7–16, with a focus on grades 3–6, and their teachers, parents, afterschool club facilitators, and youth group leaders.

Achievements: Youth website with entry portal; in-school branded posters; student activity guides; parent participation letter and activities; satellite media tour; launch event at Grand Central Station; in–store kiosks encouraging contest participation; tri–fold flyer included in teacher appreciation bag in 1800 stores; celebration event at NASDAQ; and the production and sale of the winning contest entry by Staples.

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