P&G/Duracell

Youth perspective research project



Mission: Duracell engaged the BKFK iTeam to come up with innovative solutions to a problem from a different vantage point: youth.

Audience:

Dual-audience: Select youth inventors and innovators 6–16, and the Duracell research & development team.

Achievements: Customized website portal with secure process section for iTeam members; brainstorming resources; inventive thinking activities; Duracell research materials; challenge questions; portal for submitting ideas; top 15 ideas presented to Duracell Research & Development team as thought-starters to consider as they work to address the identified challenge.