Paramount

Promotion of Christopher Nolan movie



Mission: Paramount wanted to increase student, educator, and youth organization movie awareness and attendance for the Christopher Nolan movie Interstellar.

Audience:

Teens in grades 9+ and their teachers, families, and youth groups.

Achievements: Interstellar educational website with sections for educators/youth groups and students; a science, technology, engineering, and math (STEM)-based activity guide (distributed in print and online); educational poster (print and online); three physics activities aligned with movie content (print and online); interactive digital movie trivia game; link to movie trailer; link to Interstellar app experience; promotion of group sales.