Nucor

Industry promotion campaign



Mission: Nucor Corporation, the largest producer of steel in the U.S. and largest recycler in the world, engaged BKFK to develop a program designed to increase student interest in science, technology, engineering, and math (STEM) careers in general and in the steel industry in particular.

Audience:

Middle and high school students and their guidance counselors and principals near Nucor facilities in 8 states.

Achievements: Customized in-school activities with teacher's guide, student activities, and classroom poster; branded website with competition entry portal; kid-friendly resources about Nucor, steel production, and recycling; competition for teams of 2 to 4 students in 8 states; celebration event held at Nucor Corporate Headquarters in Charlotte, N.C., at which the final 8 teams presented their inventions to the CEO and other Nucor executives.