Industry promotion campaign

Mission: Nucor Corporation, the largest producer of steel in the U.S. and largest recycler in the world, engaged BKFK to develop a program designed to increase student interest in science, technology, engineering, and math (STEM) careers in general and in the steel industry in particular.


Middle and high school students and their guidance counselors and principals near Nucor facilities in 8 states.

Achievements: Customized in-school activities with teacher's guide, student activities, and classroom poster; branded website with competition entry portal; kid-friendly resources about Nucor, steel production, and recycling; competition for teams of 2 to 4 students in 8 states; celebration event held at Nucor Corporate Headquarters in Charlotte, N.C., at which the final 8 teams presented their inventions to the CEO and other Nucor executives.