Nickelodeon

Promotion of Nick Worldwide Day of Play



Mission: Nickelodeon wanted to promote its Worldwide Day of Play and the Road to the Worldwide Day of Play Tour by creating a contest asking kids to tell Nick why the tour should come to their town.

Audience:

Kids 7–12.

Achievements: Worldwide Day of Play contest website; online registration; website-based entry portal; celebration of winners on website; complete management of contest from promotion, rules, and entries to permissions, judging, and affidavits.