NFL

Fitness product development



Mission: To create a program that stimulates creativity and innovation while encompassing and promoting the goals of the NFL PLAY 60 initiative: encouraging youth to be active for 60 minutes a day.

Audience:

Kids 6-13 and their families, along with youth organization leaders.

Achievements: Kids across the country entered a bounty of creative ideas for new games and activities in the NFL PLAY 60 Invention Contest, which ended on July 12, 2013. Three finalists participated in the Grand Prize Event at NFL Headquarters in NYC on October 29, 2013—and judges awarded 8-year-old Sarah the grand prize for her “Make It to the Top” active game idea.

CBS Radio Philly Sound Clip

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