NBA

Environmental sustainability promotion



Mission: NBA Green wanted to engage teachers, students, and parents with fun, green activities that corresponded with and highlighted their annual NBA Green Week.

Audience:

Kids in grades 3–8 and their teachers, parents, schools, and communities.

Achievements: Branded promotional website built as part of NBA Green main site, including quick-and-easy directions for the primary program activity; grade-specific trivia games and brainstorming for students; a teacher guide; a parent/PTA guide; a photo upload portal; a transparent link to rotating Cambridge Science Festival and Stamford STEMfest participant photos and images from other NBA Green events; links to Flickr pages displaying curated event photos; promotion at the NSTA convention and via the PTA; and a social media and blogger campaign created in conjunction with NBA Green.

CBS Radio Philly Sound Clip

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