Environmental sustainability promotion

Mission: NBA Green wanted to engage teachers, students, and parents with fun, green activities that corresponded with and highlighted their annual NBA Green Week.


Kids in grades 3–8 and their teachers, parents, schools, and communities.

Achievements: Branded promotional website built as part of NBA Green main site, including quick-and-easy directions for the primary program activity; grade-specific trivia games and brainstorming for students; a teacher guide; a parent/PTA guide; a photo upload portal; a transparent link to rotating Cambridge Science Festival and Stamford STEMfest participant photos and images from other NBA Green events; links to Flickr pages displaying curated event photos; promotion at the NSTA convention and via the PTA; and a social media and blogger campaign created in conjunction with NBA Green.

CBS Radio Philly Sound Clip