Mattel

Brand marketing & product development campaign



Mission: Increase product development stream through youth innovation and input; promote brand; create an innovative curriculum focused around toy development.

Audience:

Kids 5–19 and their parents and teachers, along with children's museum program leaders.

Achievements: Two separate programs with Mattel curriculum and branding were implemented: the in–school Invent–a–Toy Challenge and the Children's Museum Brainstorm Challenge. Both included a hands–on curriculum; branded materials for teachers/facilitators, parents, and kids; PR; customized websites; and events.