Best Buy/Electronic Arts (EA)

Gamification of fitness activities

Mission: To motivate kids to invent ways to get healthy using video games. Best Buy and Electronic Arts teamed up and provided the winner with $10,000 and game development by EA.


Kids 6–19 and their parents and teachers.

Achievements: Program distributed to engineering, art, and computer science teachers taught kids key concepts of video design. Program included in–school activity packs; teacher guide; classroom activities; backpack stuffers; online contest entry portal; and customized branded website with activities for teachers, parents, and students. Grand prize winner worked with Electronic Arts programmers to bring his video game to life.