Disney

New movie promotion



Mission: Disney wanted to increase movie awareness and attendance for Alexander and the Terrible, Horrible, No Good, Very Bad Day, particularly among Hispanics.

Audience:

Kids in grades 3–10 and their families and youth groups.

Achievements: Promotional website with same look and feel as the movie; social media fusion page and enhanced promotion of studio sweepstakes; activity guide in English and Spanish; a “go to the movies together” guide in English and Spanish for PTAs, parents, and youth group leaders; a movie characters digital matching game; and a social media and email outreach campaign created in conjunction with Disney.