About Learn & Earn

What is the Secret Millionaires Club Learn & Earn program?

The Secret Millionaires Club Learn & Earn program teaches financial literacy and entrepreneurship through activities for the classroom, home, and other settings where students and families learn. It was developed to extend the lessons of the Secret Millionaires Club webisodes and prime-time TV specials, both of which feature Warren Buffett. Now, classrooms, homes, and learning settings across the country can benefit from the knowledge of this financial guru and his fictional friends! A robust array of materials sponsored by the Fairholme Foundation has been developed for distribution to schools, youth organizations, and families. Classroom-specific activities are based on Common Core State Standards to ensure maximum integration and seamless implementation.

A cornerstone of the program is an annual national competition challenging kids throughout the country to come up with new business ideas. The first, second, and third annual “Grow Your Own Business Challenge” each garnered nationwide participation from families, teachers, and youth organizations. Winners received $5,000 each and were celebrated in Omaha, where they shared their business ideas with Mr. Buffett. Read more about the winners here.

The fourth annual “Grow Your Own Business Challenge” launches October 20, 2014 and runs through January 31, 2015. Individuals or teams of 2 to 4 students, ages 7 to 14, will be asked to submit their new business ideas to win prizes and a chance to meet Mr. Buffett! Winners will be announced in May 2015.

What is the Secret Millionaires Club?

The Secret Millionaires Club is an animated series featuring Warren Buffett as mentor to a group of entrepreneurial kids whose adventures lead them to encounter and solve financial and business problems. The series teaches the basic components of making sound financial decisions and starting a business. Twenty-six short webisodes are featured on this website, and the Secret Millionaires Club expanded to include a new TV series that launched on The Hub Network in spring 2013. The animated series was created by Genius Brands International. Watch webisodes!

What does the website offer teachers?

Teachers can

  • Watch the SMC webisodes with their students.
  • Find educational activities corresponding to the webisodes. All classroom activities are based on national core math and financial literacy standards for grades 3–6.
  • Help students develop their "Grow Your Own Business Challenge" contest entries.
  • Win up to $1,000 and a trip to a celebration event with Warren Buffett! See Rules for complete contest details.

What does the website offer parents?

Parents can

What does the website offer facilitators of youth groups and organizations?

Facilitators can