CEO Norm Goldstein and his daughter Cassidy co-founded BKFK on the premise that young people have much to offer the world and should be encouraged to innovate and share their concepts commercially. At age 11, Cassidy found herself with a common problem: a broken crayon. Her solution? She came up with the idea of turning a plastic holder for cut roses into a device to hold a crayon stub. A few years later, a U.S. patent was issued for Cassidy's invention (The Crayon Holder)—and it became a commercial product sold on store shelves around the nation.
Cassidy and Norm decided to set up a company that would provide opportunities for the commercial world to learn and profit by harnessing the creativity and innovative spirit of young people. The result was the birth of By Kids For Kids in 2003.
Norm launched BKFK, a company uniquely dedicated to bridging the gap between the marketing goals of corporations and the educational interests of teachers, students, and families. BKFK inspires and motivates children to use their creativity and imagination by providing them with corporate-sponsored educational materials designed to empower them to innovate. Innovation is Norm's core DNA: he's an entrepreneur and inventor named on 6 U.S. patents. His honors include:
At BKFK, Norm isn't the wizard behind the screen—he's the pulse of each project from inception to culmination. His innovative spirit, creativity, and passion inspire the BKFK team to achieve world-class outcomes for corporate clients.
Since 2004, Laura has worked with founder Norman Goldstein to make BKFK an industry leader in innovative family and educational marketing. Her eighteen years managing corporate onsite travel operations—including at GE and Xerox for Carlson Wagonlit Travel—and a four–year foray into public relations with eNR have led her to BKFK, where her work is her passion.
Laura is a dynamic manager whose role at BKFK is similar to that of an orchestra conductor, guiding the players to work together harmoniously to create the desired outcome. While deftly juggling a myriad of projects and serving as the primary point of contact for clients, Laura makes sure each team member meets deadlines and exceeds client goals. Under her guidance, the team executes top-quality educational marketing programs that reward student accomplishments, engage educators and families, and provide clients with the brand presence and marketing prowess they need. BKFK benefits from the many skills Laura brings to her position, including entrepreneurial acumen and the nimbleness to gracefully handle situations with energy and a smile.
John brings more than 20 years of developing integrated marketing solutions for Fortune 500 companies to BKFK, with a strong emphasis on marketing to youth. As a cross-channel brand marketer, John's experience includes digital (online advertising, OOH, social, web development, mobile); experiential (events, mobile tours, sponsorships); and retail (shopper and in-store promotions). His most recent pursuits include developing eco-conscious energy solutions for the experiential marketing industry, effectively reducing a live event's carbon footprint.
John's clients include the NHL, ESPN, and CBS/EcoMedia. Based on award-winning campaign work and strong year-over-year revenue growth, John helped lead AMP Agency to PROMO Magazine's Agency of the Year in 2004. At BKFK, John serves as the connective link between the in-house team and client teams in terms of project scope, resource development, budget allocation, role definition, and structural organization. His goal: to ensure maximum value for each client.
Ramon and the rest of the BKFK team benefit from his 20+ years of experience developing corporate identity and creating B2B and B2C marketing material and UI/UX design. He listens to clients and leads the creative team in establishing a unique visual identity for each program, designed to not only complement the client's brand but also to impact its target demo. Ramon developed a passion for innovation after serving as Senior Art Director on the original start-up team behind Priceline.com (Captain Kirk, anyone?). Most important, he ensures that the desired “look & feel” of every program is migrated consistently across the entire campaign, whether on a website or in a poster, smart phone app, or an interactive activity.
Rumee creates innovative solutions to the new demands and opportunities in the digital space. With a diverse background in journalism, web development, design, and engineering, Rumee has managed and led development teams with a creative mindset. At BKFK, she juggles multiple digital projects, leading them from ideation through execution. She is always looking to bring concepts to “digital life” and happily buries herself in wireframes, timelines, and UI designs.
Janna can usually be found squinting at the monitor in her office, trying to decide if the correct version of “their/there/they're” or “affect/effect” is creating the desired effect. The cause: Two writing degrees and 10+ years of teaching English and writing, plus experience as a senior editor at Benchmark Education Company and managing editor at Weekly Reader. When not wordsmithing client material and educational content, she turns her detail-oriented eyes toward working closely with the team and clients to conceptualize and develop program websites, events, and activities.
Judy is an insightful and innovative public relations professional with more than 18 years of experience in the field. She's been instrumental in launching many successful campaigns over the years, including Hills Pet Nutrition's “Pets Need Dental Care Too.” At By Kids For Kids, she manages dynamic and wide-reaching public relations campaigns for client programs. Media placements initiated by Judy have resulted in billions of public impressions, including cover articles in trade media; national placements in USA Today, The Wall Street Journal, and The New York Times; coverage on local networks and in local print media; and appearances on CNN, CNBC, and the BBC.
Having spent almost a decade developing digital solutions for one of the largest Amazon sellers in the U.S., Jorge honed his ability to engage audiences with cutting-edge web technology. With expertise in a myriad of coding languages and a pixel-centric eye for design, Jorge works in tandem with the BKFK team to create compelling interactive experiences for kids, families, and clients. Whether he's writing lines of code or handcrafting digital designs with lots of bells and whistles (and nary an Easter egg), Jorge can't wait to bring fresh digital experiences to life.
Jonathan is a high-performing professional with a proven track record of developing and implementing successful promotional strategies for major cable networks, special event and field marketing companies, music venues, record labels, and websites. He offers custom-tailored marketing campaigns that increase readership, engagement, and virality while developing and enhancing brand identity. Previous clients that sourced Jonathan for his hands-on, customized, results-driven marketing services include Grandparents.com, National Lampoon, and Henri Lloyd.
Using a diversified, attentive approach to content programming combined with rigorous tracking and analytics, Healey has developed a comprehensive and proven social media content system that he uses to most effectively structure online promotional activity. After years of refinement, rethinking, and perfecting, he has made a science of the previously nebulous task of running a successful social media campaign.
Cathy began her career in brand marketing as a member of the domestic theatrical promotions team at 20th Century Fox. Her focus was creating partnerships such as those she oversaw on films including X-Men Origins: Wolverine and Rio, with an eye toward developing relationships around new brands and new business categories. Based in Los Angeles, Cathy uses her entertainment and marketing expertise to oversee BKFK's studio and network partnerships. She works closely with the BKFK team to create new and ongoing client relationships, resulting in innovative branded programs that increase consumer engagement and awareness around theatrical and television properties.
Mr. Wozniak is credited with launching the PC industry with his Apple I personal computer in 1976 with partner Steve Jobs. "Woz" is actively involved in supporting education and encouraging free thinking and creativity in children.
Dr. Sobey has been the director of four children's museums and one science museum and is a leading consultant to the industry with direct access to current museum directors. He has hosted and appeared on several TV and radio programs on the topic of patents and invention, and has authored fourteen books to date related to kids' inventions.
Neal is the president of Egremont Associates, a consulting firm that helps educational publishers and technology firms address marketing and other strategic issues. Prior to founding Egremont Associates, Neal was an educational publisher, having served as president of Weekly Reader Publishing, Scholastic Library Publishing and Prentice Hall Direct. He is past president of the Board of Directors of the Association of Educational Publishers and currently serves on the Board of ReadWorks, a non-profit organization dedicated to helping teachers address the nationwide crisis in reading comprehension.
Douglas is an Entrepreneur in Residence at Clark University and also sits on the board of Edgar Online, Ascentis/EBS, and the International Education Corporation. Before becoming a Venture Partner for Interactive Capital Partners, he was Chairman and CEO of Enherent and currently serves on the board of the company.
Donald is the founder of the Office of Independent Inventor Programs and was the principal architect for the outreach effort to kids (Project XL). He was a director and Chief of Staff at the US Patent and Trademark Office. Donald currently serves as the Executive Director of the Rothschild Patent Model Museum and Invention Center.
At Walker Digital, Scott led the launch of Priceline.com, as well as Priceline for Gasoline, Webhouse, and New Car divisions. He is the founder and president of Direct Help and co-founder of the Rewards for Justice Fund.
Stephen is an enterprise development consultant and entrepreneurial coach. His client list includes Children's Television Workshop, WNET and WTTW, Forbes, Ford, Boston Museum of Science, and Strategic Air Command Museum.